We work in industries where reputation is everything.
Design, architecture, property, and premium lifestyle, industries where quality is assumed, and distinction is earned. Max&You has spent 16 years building the kind of deep sector knowledge that means we don't need to be briefed on the culture. We already know it.
Interior Design Studios
Communications for studios that shape how people live.
Interior design studios operate at the intersection of commerce and culture — and the best communications treat them accordingly. Max&You works with studios at every scale, from emerging practices building their first media profile to internationally recognised names managing complex, multi-market reputations. We understand the rhythms of the industry: project launches, awards cycles, editorial leads, international press, and the sustained relationship-building that turns a studio into a brand that lasts.
Relevant services:
PR strategy and media relations — trade, consumer and international press
Project launch communications and press previews
Awards strategy and submission support
Editorial content and thought leadership
Social media strategy and content creation
Influencer and creative community engagement
Brand and Website management
Interior Products & Design Brands
Getting the right products in front of the right rooms.
Furniture, lighting, textiles, surfaces, hardware — the interior products category is visually rich and commercially competitive. Standing out requires more than a beautiful catalogue. Max & You builds the media presence, content ecosystems, and trade relationships that position product brands as reference points for designers, specifiers, and premium consumers alike. We know the publications, the editors, and the events that matter, and we know how to make a product feel culturally relevant, not just commercially available.
Relevant services:
Trade and consumer media relations
Product launch strategy and press coverage
Content creation — editorial, visual, and social
Showroom and event concept, production and PR
Specifier and designer engagement programs
Social media management and content calendars
Design Retailers & Importers
Building the authority that drives the specification.
Design retailers and importers occupy a unique position, they carry the credibility of the brands they represent while needing to build their own. Max&You has deep experience in this space, having worked with some of Australia's most respected design importers and multi-brand retailers. We build the communications infrastructure that establishes market authority: media relationships, content programs, events, and the kind of consistent brand presence that keeps a business front of mind for designers, architects, and premium consumers year-round.
Relevant services:
Brand positioning and narrative development
Media relations — trade, design and lifestyle press
Seasonal campaign strategy and execution
Event programming and activation
Content strategy, production and management
Social media strategy and community management
Residential Architecture
The profile that brings the right projects to the door.
Architectural practice is built on reputation, and reputation is built deliberately, over time. Max&You works with residential architects to develop and sustain the kind of media presence that attracts the right clients, not just any clients. That means editorial coverage in the publications that matter, a considered social media presence that reflects the quality of the work, and a communications strategy that positions the practice as a creative voice in the broader design culture — not just a service provider.
Relevant services:
Practice profile building and media strategy
Project PR — editorial placement and press coverage
Awards strategy and submission support
Social media content strategy and management
Thought leadership and editorial writing
Photography brief and content direction
Property & Real Estate
Communications that sell the vision before the space.
Premium property is as much a cultural product as a commercial one — and the developments that achieve the strongest results are the ones that establish meaning before they open a sales suite. Max&You brings a design-industry sensibility to property communications: we position developments as objects of desire, connect them to the broader design and lifestyle culture, and build the kind of earned media presence that paid advertising alone can't buy. From landmark residential projects to boutique developments, we handle launch PR, content, and the sustained communications that carry a project through to completion.
Relevant services:
Development launch strategy and PR
Media relations — property, design and lifestyle press
Content creation — editorial, visual, and social
Brand identity and narrative development
Sales and marketing communications support
Event concept, production and press management
Premium Lifestyle Brands
For brands that operate where culture and commerce meet.
Premium lifestyle is a broad church — it includes food and beverage, wellness, travel, fashion, beauty, and the brands that sit at the intersection of several of these worlds at once. What unifies Max&You's lifestyle clients is a commitment to quality and a desire to be understood, not just seen. We bring the same strategic rigour and creative discipline to lifestyle brands that we bring to design and architecture — building media presence, social communities, and content ecosystems that reflect the standard of the brand and connect with the audiences that matter most.
Relevant services:
PR strategy and consumer media relations
Brand narrative and positioning
Social media strategy, content creation and management
Influencer and ambassador strategy
Event concept, production and amplification
Content strategy — editorial, visual, and campaign
International Brands Entering the Australian Market
A considered entry. A lasting presence.
Australia is a discerning market. Premium and luxury brands entering from Europe, the US, or Asia need more than a distributor; they need someone who understands local media, local culture, and the specific audiences that shape perception here. Max&You has launched international brands across design, lifestyle, architecture, and property into the Australian market, building the foundations — awareness, credibility, community — that allow a brand to grow on its own terms rather than starting from scratch each season.
Relevant services:
Australian market entry strategy
Local media relations and press launch
Brand localisation — tone, narrative, and positioning
Distributor and retail partner communications support
Event and activation strategy for market entry
Ongoing PR and social media retainer