Kvadrat Knit Australia! In Use — Creative Collaboration & Campaign

A global textile brand. Australia's finest design talent. One collaboration built to show what knitted textiles can do.

Kvadrat is one of the world's leading textile brands. When they wanted to bring their Kvadrat FEBRIK knitted textile collection to life in the Australian market, they needed more than a product launch. They needed a creative platform that could showcase the material's possibilities through the hands of the designers and makers who understood them best.

What We Did

Max&You produced Knit Australia! In Use — a creative collaboration between Kvadrat and a curated group of Australia's leading furniture designers and manufacturers. Building on the global Knit! Exhibition that Kvadrat created in 2020, the Australian initiative gave local studios the opportunity to interpret Kvadrat FEBRIK knitted textiles through their own design lens, creating a body of work that demonstrated the material's versatility, performance and aesthetic range.

Participating studios included Derlot Editions, Daniel + Emma, Coco Flip, Jardan, DesignByThem, Cult, Zenith and Stylecraft — each producing pieces that brought the textile's unique properties to life across a diverse range of forms, colourways and applications.

Max&You managed the full production and shoot, delivering a complete visual asset suite to support the campaign across press, digital and brand channels.

Project production and shoot management — stakeholder and partner coordination — press release writing and distribution — image asset production

Photography by Thomas Frimil. Styling by Marsha Golmec.

The Result

Knit Australia! In Use successfully positioned Kvadrat FEBRIK within the Australian design conversation — placing the textile in the hands of the country's most respected studios and generating a rich body of editorial imagery that demonstrated its creative and commercial potential. A campaign that celebrated Australian design talent while giving one of the world's great textile brands a genuinely local voice.