Testimonial Film Series - Piccolo House
Three residents. Three stories. One campaign built to convert the hesitant buyer.
What We Did
We developed the strategy, produced the films and wrote all supporting content for a three-part testimonial series featuring real residents of Piccolo House - 385 Gore St, Fitzroy. Each subject was chosen with deliberate intent, to speak directly to a distinct buyer audience and address the specific hesitations that prevent conversion at the premium end of the property market.
Barnaby, a returning Piccolo House buyer, speaks to the trust required to purchase off the plan and the reassurance that comes from a developer who consistently delivers on their promises. Sue, an older single downsizer, speaks to the community, comfort and quality of life that Piccolo House makes possible. Brahman and Jason, a high-profile couple, speak to the experience of having their floor plan reconfigured entirely around their lives, illustrating both the flexibility and the personal commitment that define the Piccolo House process.
Each film was produced for long-form use across the website and digital channels, with social media cuts created for organic amplification. The written content accompanying each film was crafted by Max&You for the Piccolo House journal and digital channels. The series was also designed as a replicable content model, a strategy for future developments aimed at combating buyer hesitation at every stage of the sales journey.
Content strategy and campaign development — film production — social media cuts for organic amplification — copywriting for journal and digital channels — campaign framework for future development rollout
The Result
A testimonial series that gives prospective Piccolo House buyers something no render or brochure can provide, the lived experience of people who made the same decision they are considering.
Three distinct voices speaking to three distinct audiences, each addressing a different form of hesitation with authenticity and credibility. A replicable content model now available to support every future Piccolo House development.