Australian Periodontal Group - Website & Digital

A practice this credentialed deserved a brand that matched.

Founded in 1967, Australian Periodontal Group is one of Melbourne's most established specialist periodontal practices. Despite more than 50 years of clinical heritage and a reputation trusted by the dental profession, their digital presence did not reflect it. Max&You was brought in to change that.

What We Did

We rebuilt the Australian Periodontal Group's digital presence from the ground up. Starting with brand positioning, we developed a clear narrative that communicated their specialist standing to two distinct audiences: patients seeking care directly and dentists looking to refer.

Every word on the site was written by Max&You, translating complex clinical expertise into clear, trustworthy copy that converts.

Brand positioning and messaging — website design and build — copywriting across all pages — SEO strategy and implementation — image sourcing and art direction

The Result

A fully redesigned website that positions Australian Periodontal Group as the specialist practice their 50-year history demands.

Clean, confident and built for both patient acquisition and professional referrals across their Melbourne CBD and Cranbourne clinics. A digital marketing campaign spanning SEO, Google Ads, and social is now underway to drive visibility and grow both audiences.

A practice that had been invisible online now has a digital presence that reflects its true standing, and a brand built to attract the patients and referral partners it deserves.