Carlisle Homes - TikTok

A new demographic. A new content language. The same brand ambition.

Building a home is not traditionally associated with a younger audience. Carlisle Homes is changing that.

What We Did

TikTok demanded a different approach. Rather than repurposing content from other channels, we develop material that speaks directly to a younger, first-time builder audience — native in format, conversational in tone and designed to perform within TikTok's distinct content ecosystem.

The content mix spans home tours, design inspiration, behind-the-scenes production, lifestyle content and trend-led formats, all adapted to feel organic to the platform while maintaining the Carlisle Homes brand. Every piece is produced and managed by Max&You as part of the broader content partnership.

Platform specific content strategy — adapted video production — trend led formats — community management — crosschannel content planning

The Result

A fast-growing TikTok presence that has reached over 20,000 followers and continues to scale. A consistent publishing cadence with content built for the platform, not borrowed from it.

An entirely new audience funnel for Carlisle Homes, reaching prospective buyers years before they are ready to build.

Carlisle Homes is now positioned on the platform where the next generation of home builders is spending their time, with a massive growth trajectory, an engaged younger audience, and a channel that extends the brand well beyond its traditional reach.