Hecker Guthrie is one of Australia's most respected interior design studios. When a practice reaches this level, the communications challenge is not about building a profile from scratch. It is about managing, protecting and strategically extending a reputation that has taken decades to build.

Founded in 1967, Australian Periodontal Group is one of Melbourne's most established specialist periodontal practices. Despite more than 50 years of clinical heritage and a reputation trusted by the dental profession, their digital presence did not reflect it. Max&You was brought in to change that.

Founded in the early 1970s, Piccolo House has spent five decades crafting some of Melbourne's most considered and enduring residences. The heritage was extraordinary. The brand presence was not keeping pace with it. Max&You was engaged to change that.

A Geelong-based architectural design and project development studio, Projekt Evolve, has built a solid reputation across new homes, extensions, subdivisions and commercial developments. But in an increasingly competitive market, their identity wasn't keeping pace with the quality of their work or helping them stand out.

Great product. Unclear story. Lohas had spent years growing organically — building an impressive range of sustainable ceramic building materials and earning genuine respect in the architecture and design community — but their brand hadn't kept pace.

Alexandra Kidd Interior Design is one of Sydney's most respected residential interior design studios. With over two decades of experience and an award-winning portfolio of large-scale homes across Australia and beyond, the practice had the reputation. What it needed was a brand presence to match.