Carlisle Homes Instagram — Main Feed, Reels & Stories

One channel. Daily content. Multiple content forms working in concert.

Carlisle Homes' Instagram is not a supporting channel. It is a primary brand platform — posted to every single day across the main feed, Reels and Stories, and built to work as hard as any paid media. Max&You has managed it as part of our content partnership, which spans strategy, production, and publishing.

What We Did

We manage the full Instagram ecosystem for Carlisle Homes — strategy, production and posting. Rather than relying on a single content type, we deliberately blend high-production hero content with authentic low-fi formats to maximise reach and engagement across different audience behaviours and platform placements.

High-production-value home tour Reels sit alongside spontaneous, low-fi captures. Polished grid posts are balanced with story content designed to feel native and immediate. Graphic-led posts, animated details, interior scheme showcases, and event coverage all play a role — each format chosen to serve a specific purpose in the feed.

Content strategy and calendar — high production Reels — low fi social content — graphic design for posts and stories — interior and lifestyle content — product launch coverage — community management

The Result

A daily content programme across feed, Reels and Stories that maintains consistency without sacrificing variety. Individual Reels regularly reach beyond 36K views.

A channel with 60K followers generating over 620K profile views in a single 30-day period — and an always-on content engine that continues to grow Carlisle Homes' presence as Victoria's leading residential builder.

An Instagram presence that reflects the quality and ambition of the brand, with consistent daily activity, strong organic reach and a content mix that drives both awareness and consideration at every stage of the buyer journey.