1.9 million views on a single reel. Consistent organic reach across formats that cost a fraction of a full production day. Proof that the most powerful content in a campaign is sometimes the simplest — if the strategy behind it is right.

18 Barry Street, Kew is Piccolo House's most refined project to date. A collection of light filled residences designed by Woods Bagot and Hecker Guthrie, set within one of Melbourne's most tightly held addresses. Max&You was engaged to bring the project to market — from brand identity through to every touchpoint a buyer encounters on the journey to purchase.

Building a home is not traditionally associated with a younger audience. Carlisle Homes is changing that. We identified TikTok as a critical channel to reach a new generation of future home builders and built a presence with content adapted specifically for the platform, its format, and its audience.

Founded in the early 1970s, Piccolo House has spent five decades crafting some of Melbourne's most considered and enduring residences. The heritage was extraordinary. The brand presence was not keeping pace with it. Max&You was engaged to change that.

Max&You created and has managed The Home Files for six years — a structured SEO content platform guiding Carlisle Homes' prospective buyers from first inspiration through to signing a contract.

In a competitive home-building market, the decision to visit a display home is made long before a customer walks through the door. Carlisle Homes needed content that could do that work.

Carlisle Homes' Instagram is not a supporting channel. It is a primary brand platform — posted to every single day across the main feed, Reels and Stories, and built to work as hard as any paid media. Max&You has managed it as part of a content partnership that spans strategy, production and publishing.

A Geelong-based architectural design and project development studio, Projekt Evolve, has built a solid reputation across new homes, extensions, subdivisions and commercial developments. But in an increasingly competitive market, their identity wasn't keeping pace with the quality of their work or helping them stand out.

Great product. Unclear story. Lohas had spent years growing organically — building an impressive range of sustainable ceramic building materials and earning genuine respect in the architecture and design community — but their brand hadn't kept pace.

Alexandra Kidd Interior Design is one of Sydney's most respected residential interior design studios. With over two decades of experience and an award-winning portfolio of large-scale homes across Australia and beyond, the practice had the reputation. What it needed was a brand presence to match.