Hecker Guthrie An Integrated Communications Partnership

A practice of this standing needs communications that match its ambition. Consistent, strategic and built for the long term.

Hecker Guthrie is one of Australia's most respected interior design studios. Their work is rigorous, considered and internationally recognised, spanning residential, hospitality and commercial projects of the highest order. When a practice reaches this level, the communications challenge is not about building a profile from scratch. It is about managing, protecting and strategically extending a reputation that has taken decades to build.

What an Integrated PR Partnership Actually Looks Like

For design studios at the top of their field, communications is rarely a single service or a one-off campaign. It is a continuous discipline, requiring senior judgement, deep industry knowledge and a partner who understands the practice as well as they do. The work Max&You delivers for Hecker Guthrie spans every channel and every moment where the brand shows up in public.

It begins with strategy. We maintain a clear view of where Hecker Guthrie sits in the market, what narratives are worth developing, which projects deserve national or international coverage, and how the studio's principals should be positioned as voices of authority in the design conversation. From that strategic foundation, everything else follows.

Project Press & Earned Media

Every significant Hecker Guthrie project is managed through a carefully considered PR programme. We develop the story, write the copy, curate the imagery and build the relationships that get coverage in the rooms that matter. For a practice of Hecker Guthrie's calibre, that means placement in major national newspapers and supplements including the Australian Financial Review, The Australian and The Age alongside leading international design titles and the full spectrum of Australian consumer and trade publications that shape how the design community and the broader public understand the practice.

Interior and lifestyle titles including Vogue Living, Belle, Habitus, The Local Project, The Design Files and Yellowtrace have all featured Hecker Guthrie's work, each placement a carefully pitched story built around a project, a perspective or a moment in the practice's evolution.

Interview Generation & Principal Profiling

Great press is not only about projects. It is about people. Max&You works to position Hecker Guthrie's principals as authoritative, distinctive voices in the Australian and international design conversation, securing interviews, commentary placements and profile features that build long-term credibility beyond any single project. We prepare, brief and support every media engagement to ensure the studio shows up with clarity, confidence and a consistent point of view.

Collaboration & Partnership Management

Strategic collaborations are one of the most powerful tools available to a design studio, when chosen carefully and managed well. Max&You has collaborated in evolving Hecker Guthrie's partnership with Piccolo House, one of Melbourne's most considered luxury residential developers. That relationship has produced a body of shared exposure, including multiple films and event appearances, that has strengthened both brands simultaneously. For Hecker Guthrie, it has created a consistent stream of high-quality content, media moments, and public-facing endorsements that reinforce their position at the top of the residential design market.

This is the kind of collaboration that does more than generate a single press hit. It builds a narrative over time, one that positions the studio as the design partner of choice for developers and clients who refuse to compromise.

Website Management & Digital Presence

A studio's website is its most permanent public statement. As such, Max&You are entrusted to maintain and refresh the Hecker Guthrie website, ensuring the digital presence remains current, considered and reflective of the practice's evolving body of work. Every project addition, every copy update and every structural decision is made with the same care applied to the broader communications programme.

Social Media

Instagram is Hecker Guthrie's primary social channel and is managed as a strategic brand platform, not a content obligation. We approach the feed with the same editorial discipline as PR, considering what each post says about the practice, how it fits within the broader narrative, and what it communicates to clients, collaborators, and media contacts who follow the studio's work. The result is a channel that feels genuinely representative of who Hecker Guthrie are, consistently and without compromise.

The Result

A practice with an already exceptional reputation, presented to the world in a way that consistently reflects and extends it. Coverage in major national newspapers, leading international titles and the full range of Australian consumer and trade publications that matter to the design industry. A social presence that builds credibility with every post. A website

PR strategy and campaign planning — project press and earned media — media relations and pitching — principal profiling and interview generation — collaboration and partnership management — website refresh and ongoing management — social media strategy and management — copywriting across all channels — content strategy