La Cornue - Sydney Showroom Launch Events

A French culinary legend. Its Australian debut. Two events built to match the occasion.

Founded in Paris in 1908, La Cornue is one of the world's great culinary icons. Their handcrafted cooking appliances are sought after by professional chefs, design devotees and discerning homeowners across the globe. When La Cornue opened its first standalone Australian showroom in Sydney's Surry Hills, it asked Max&You to introduce the space and the brand to the people who matter most.

What We Did

Max&You delivered creative direction and full event management across two distinct launch moments for the Surry Hills showroom. The first was an intimate media dinner — a three-course French degustation for 19 carefully selected press guests, designed to immerse them in the brand through food, atmosphere and guided product experience. The second opened the showroom to Sydney's broader architecture and design community, bringing the space to life with champagne, French-inspired canapés and a roving violinist.

Both events were built around the showroom itself — conceived by Thomas Hamel & Associates — ensuring the space was as much the story as the product within it.

Creative direction and staging — catering management with Plated — entertainment — wait and door staff — guest list curation — invitation management — guided showroom experience

The Result

Two high-calibre launch events that gave La Cornue's first Australian showroom the entrance it deserved. An exclusive media dinner that placed the brand directly in front of the right press voices, and a design community event that established La Cornue's presence at the heart of Sydney's luxury interiors world. La Cornue's Australian chapter opened with exactly the warmth, elegance and culinary theatre the brand commands — and a Sydney design community that now knows exactly where to find them.