The evening after the VIP product expo, the Behind the Curtain experience opened its doors to 150 guests from across the Australian architecture and design industry. The brief was clear: extend the experience, not reset it.

Artedomus wanted to launch a new product collection to their most important audience — architects, designers and trade specifiers — in a way that went beyond a standard showroom presentation. The brief was to create something that felt as considered and layered as the materials themselves.

The (Emerging) Designer Awards exist to celebrate and elevate Australia's most promising new design talent. For the 2025 edition, the goal was to ensure the awards not only recognised the exceptional creativity of finalists but also reinforced Artedomus' position as a central convener of Australian design culture.

When Mobilia launched their Melbourne showroom, they wanted an evening that matched the calibre of the brand and the company they were keeping. With internationally acclaimed designer Patricia Urquiola as the guest of honour, the bar was set from the start. Max&You helped develop the event concept and managed every element of the night.

Founded in Paris in 1908, La Cornue is one of the world's great culinary icons. Their handcrafted cooking appliances are sought after by professional chefs, design devotees and discerning homeowners across the globe. When La Cornue opened its first standalone Australian showroom in Sydney's Surry Hills, it asked Max&You to introduce the space and the brand to the people who matter most.

Kvadrat's Knit! was born out of a desire to inspire the use of knitted textiles in new and surprising ways — a large-scale global travelling exhibition that gave 28 designers, including Australians Adam Goodrum and Benja Harney, a stage to showcase their talent to an international audience. When the exhibition toured to Australia, Kvadrat called on Max&You to bring it to life across three cities.