Projekt Evolve - Brand Identity & Website

The same great practice. A brand that finally shows it.

The Brief

A Geelong-based architectural design and project development studio, Projekt Evolve, has built a solid reputation across new homes, extensions, subdivisions and commercial developments. But in an increasingly competitive market, their identity wasn't keeping pace with the quality of their work, or helping them stand out.

What We Did

We developed a complete brand identity and website, grounding the new look in the craft and precision of architectural practice while deliberately incorporating warmth and approachability to differentiate Projekt Evolve from the category.

The studio's beloved dog became a brand asset in his own right: a custom illustration that signals the human side of the business and gives the brand an instantly recognisable personality.

The full identity system was then built into a Squarespace website designed for the team to manage independently.

Brand strategy and positioning — logo design and identity system — colour palette, typography and visual language — custom brand illustrations — photography guidelines — stationery and business collateral — proposal document design — website design and development in Squarespace — copywriting

The Result

Projekt Evolve now has a brand that reflects both the rigour of their practice and the character of the people behind it. A complete, considered identity system, cohesive across every touchpoint from business card to website, that positions them confidently in a competitive market and gives their team the tools to show up consistently, every time.