18 Barry Street, Kew is Piccolo House's most refined project to date. A collection of light filled residences designed by Woods Bagot and Hecker Guthrie, set within one of Melbourne's most tightly held addresses. Max&You was engaged to bring the project to market — from brand identity through to every touchpoint a buyer encounters on the journey to purchase.

Founded in the early 1970s, Piccolo House has spent five decades crafting some of Melbourne's most considered and enduring residences. The heritage was extraordinary. The brand presence was not keeping pace with it. Max&You was engaged to change that.

A Geelong-based architectural design and project development studio, Projekt Evolve, has built a solid reputation across new homes, extensions, subdivisions and commercial developments. But in an increasingly competitive market, their identity wasn't keeping pace with the quality of their work or helping them stand out.

Great product. Unclear story. Lohas had spent years growing organically — building an impressive range of sustainable ceramic building materials and earning genuine respect in the architecture and design community — but their brand hadn't kept pace.

Founded in Paris in 1908, La Cornue is one of the world's great culinary icons. Their handcrafted cooking appliances are sought after by professional chefs, design devotees and discerning homeowners across the globe. When La Cornue opened its first standalone Australian showroom in Sydney's Surry Hills, it asked Max&You to introduce the space and the brand to the people who matter most.

Alexandra Kidd Interior Design is one of Sydney's most respected residential interior design studios. With over two decades of experience and an award-winning portfolio of large-scale homes across Australia and beyond, the practice had the reputation. What it needed was a brand presence to match.